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We’ve learned that conversion isn’t almost closing the sale – it’s about guiding our viewers throughout the total consumer journey, from consciousness to thought to invest in and outside of.
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So, what have we learned along the best way? We’ve uncovered that e-mail advertising isn’t pretty much sending messages in to the void and hoping for the most effective – it’s about crafting meaningful connections with our audience, engaging them in discussions that matter, and eventually driving them in direction of action.
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